1 Brand Name Anchor Text2 Branded Searches3 Brand + Keyword Searches4 Site Has Facebook Page and Likes5 The site has Twitter Profile with Followers6 The site has a Pinterest Profile with Followers
7 Official Linkedin Company Page8 Known Authorship9 The legitimacy of Social Media Accounts10 Brand Mentions on Top Stories11 Unlinked Brand Mentions12 Brick and Mortar Location